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Consumer Electronics

Channel Distribution

P.B. International (A Division of PB Global Ltd) was established in 2010 as the electronics and telecom distribution arm of the company. It leverages the company’s pan-India presence to provide distribution services across India.


The company’s reputation in international markets as well as at home has enabled it to enter into successful partnerships with leading multinational manufacturers of consumer electronics. P.B. International and PB Global is an authorized distributor for several leading OEMs. 


  • Mobile Phones

  • Smartphones

  • Mobile Accessories

  • DSLR Cameras

  • AVCAMs

  • Camera Accessories

  • Memory Cards

  • Home Appliances

E-Commerce Supply Chain

P.B. International identified the importance of emerging channels such as e-commerce to the expanding Indian economy. In a short span of time e-commerce has become the fastest growing sales channel in the Indian economy. The increase in consumer spending coupled with enhanced internet proliferation enabled by the arrival of 4G data has led to exponential growth in the Indian e-commerce space. It is estimated that the size of the Indian e-commerce market will reach $120 billion by 2020. 

Seeing this explosive growth and promising potential, P.B. International forayed into the e-commerce space in 2014. The company leveraged its existing vendor relationships and nationwide infrastructure to become a leading supplier of consumer electronics to e-commerce portals under the brand name of TechFone. 

In 2015 the PB Group established TechStar India Limited to explore new opportunities in the e-commerce space in India and overseas.

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